GNYADA Produced PSA Promotes Dealers

As vehicle sales plunged in the early days of the COVID-19 pandemic, GNYADA sought ways to inform the public that franchise new car dealerships were open.

As part of that effort, GNYADA produced a 30-second and 1-minute commercial promoting the fact that dealers are open and safe.

The spots are airing, at least through the end of summer, on cable channels in every market GNYADA serves and will be combined with a heavy social media campaign. 

The ads remind viewers that dealers are open for business and they are adhering to strict safety and sanitation procedures to keep customers safe.