Comprehending the Complex World of Digital Marketing
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Learn how to connect the dots on all advertising – digital, social, traditional and beyond - using marketing strategies that will help dealers increase sales while efficiently lowering advertising costs.
Parks Group Solutions' insight will discuss the necessary tools needed to stop chasing customers and begin catching them. Paul Crisci, President/CEO of Park Group Solutions, will prove that you do not have to be a data scientist to understand how to use digital marketing methods and techniques to increase sales and control budgets.
Topics include:
Understand the Rule of 400, which will enable you to control your budgets in an industry of third-party and manufacturer interference.
Maintain a marketing strategy in a world of shrinking profits. Spend more time selling and less time managing advertising.
Learn the Seven Deadly Sins of Digital Automotive Marketing and how to avoid making them
Presenter:
Paul Crisci, President/CEO, Park Group Solutions
Moderator:
Susan J. Bieber, Esq. Vice President Dealer Services, GNYADA
