Advertising Compliance

A Good Ad Can Make Money, The Wrong Ad Can Cost You More

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Dealer ads are easy targets for enforcement agencies. Do you know what to look for to avoid big fines?

From televisions to computer screens and magazines to the phones in our pockets, we live in a world where advertising is ubiquitous. Dealers need to be familiar with Attorney General’s Advertising Guidelines and know how these rules apply to all media platforms.  

Join the Auto Dealer team from Arent Fox and NADA’s Regulatory team for this program which will give dealers an advertising refresher for experienced attendees and provide basics for staff new to the industry.

Topics of discussion include:

• NY AG’s Dealer Advertising Guidelines

• Specific types of advertising that have drawn the AG’s attention

• “Good” ad vs. “Bad” ad comparisons

• FTC “Trigger Terms” when advertising leasing and finance deals

• Digital advertising rules

• Advertising regulations for certified pre-owned vehicles

• Used Vehicle ads that include a safety inspection claim

• Regulations for advertising on Social Media

• Restrictions on text messaging

Presenters

• Russell P. McRory, Esq.
  Arent Fox
   

• Christopher Koenig, Esq.
  Arent Fox
   

• Brad Miller
  Director
  Legal and Regulatory Affairs and Senior Counsel NADA

Moderators

• Susan J. Bieber, Esq.
  VP Dealer Services, GNYADA