Digital Retailing During COVID & Beyond

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The COVID-19 pandemic has certainly resulted in a change to the way dealers conduct business. Safety protocols requires social distancing and say spending less time close together is the safest way to conduct business. 

The result of this change is customers are spending a lot more time car shopping on dealer websites, foot traffic has decreased, and deliveries are being conducted outside with documents prepared in advance of the customer’s arrival.  

While all of these changes are required for safety, consumers seem to like the trend. This webinar will help dealers find out what can be done to up your digital retailing efforts.

Topics of discussion include:

  • Trends in Consumer Behavior

  • Interplay of Digital retailing and the Showroom

  • The dos and don’ts of digital marketing

  • Role of technology and relationship with customers

  • The role may AI play in your future sales/service efforts

Presenters

  • Chase Abbott
    Vice President, Sales
    VinSolutions, Dealer.com & Digital Retailing at Cox Automotive, Inc.

Moderators

  • Susan J. Bieber, Esq.
    VP Dealer Services, GNYADA