"Data is the New Oil" How Data Driven Advertising Fuels Consumer Response

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Your consumers expect relevant messages delivered across the channels they prefer and at the timing they choose. If you fail to deliver, customers are annoyed and often even driven away. To deliver this type of hyper-targeted marketing, a data-driven approach is the essential ingredient for success.

During this week’s webinar, a4 Advertising will discuss today’s media landscape, how consumers spend time with media, and insights into how to implement a data driven strategy to improve customer acquisition and retention, enhanced customer experiences, and higher revenue.

Topics for Discussion:

  • Placing your Media spend in a target rich environment.

  • Maximizing your dealership’s digital reach.

  • Audience-based buying concepts and strategies.

  • The importance of data-driven insights to help accomplish key performance initiatives.

Presenters

  • Gregory Clark, a4 Advertising

  • William Chambers, a4 Advertising

Moderator

  • Susan J. Bieber, Esq. GNYADA Vice President – Dealer Services