Selling Cars When Interest Rates Are High

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In today's dynamic market, navigating high interest rates poses unique challenges for auto dealerships. With the Federal Reserve having increased interest rates by over 500 basis points from 2022 to 2023, businesses across sectors, especially dealers, have felt the impact. However, potential shifts in monetary policy may be on the horizon, promising a change in the landscape.

Join us for an insightful webinar with Truist Bank as we delve into effective strategies to boost sales even amidst elevated interest rates.

 AGENDA TOPICS INCLUDE:

  • The influence of high interest rates on consumer behavior and purchasing decisions in the automotive industry.

  • Exploring historical interest rate patterns during election cycles and their implications for dealerships.

  • Identifying key economic indicators that drive Fed policy decisions regarding interest rates. 

  • Practical methods to manage interest rate risk for dealerships.

 SPEAKER:

Brandon Artigue

CFA, Director, Financial Risk Management, Truist Securities