A Dealer's Perspective: Doing More With Less
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According to the "Dealership of Tomorrow" report by Glen Mercer and NADA, despite advancements in training and technology, dealership sales team members haven't become more productive. Even with online training, innovative pay plans, and the integration of various IT tools, there has been no fundamental improvement in productivity (measured by cars sold per head) since the last century. Despite numerous excuses provided, the undeniable numbers reveal a concerning trend.
Join Michael Lucki, General Manager of Riverhead Mazda, in delving into this productivity trend and strategies to enhance units per salesperson.
AGENDA TOPICS INCLUDE:
Key insights from the "Dealership of Tomorrow" report
Adopting a startup mentality to drive sales
Learning from a dealer who achieves double the national average in units sold per person
Navigating Challenges: Identifying Roadblocks and Effective Solutions
SPEAKER:
Michael Lucki
General Manager, Riverhead Mazda
