The Do's & Don'ts: Advertising Guidelines for Dealers

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The New York Attorney General, alongside the NYCDCWP and FTC, is scrutinizing dealership sales practices. Many dealers are allegedly under investigation for issues including lease buyout charges, dealer fees, and the sale of value-added products.

During this webinar LaBonte Law Group and Semanie Law, PLLC, will discuss permissible sales, best advertising practices, and provide tips on how to stay in lawful compliance with the new CARS rule and heightened FTC scrutiny.

Attendees will learn how to prepare advertisements that comply with federal and NYS laws and how to spot potential problem areas that could result in civil penalties, fines, litigation, and/or bad press.

 AGENDA TOPICS INCLUDE:

• Current investigations by regulatory agencies into dealership advertising practices.

• Summary of Federal and NYS vehicle advertising rules.

• The Do’s and Don’ts when creating online and print advertisements.

• The current status of the FTC’s Vehicle Shopping Rule (also known as the “CARS Rule”) and its impact on dealer advertising.

• Steps dealers can take now to better position themselves for heightened FTC scrutiny of advertisements.

 SPEAKERS:

 Stevan LaBonte 

 LaBonte Law Group, PLLC

Michael A. Semanie

 Semanie Law, PLLC