The Importance of Knowing the Local Hispanic Market

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Hispanics represent one-fourth of the 18 and older population in Metro New York and two-thirds of the total population growth. In addition, just released IHS Polk New Vehicle Sales Forecast and 2020 Census data highlight that this powerful consumer group will contribute to the economy and new vehicle sales at an accelerated rate!
 
Join Sara Hasson, SVP of Strategy & Insights at Univision, to gain a deeper understanding of the NY Hispanic Consumer, your brand(s) new vehicle sales growth opportunity, the importance of connecting in-language and in-culture, and how to maximize your dealership’s Hispanic sales.
 
Topics to be covered

  • Meet the Hispanic Consumer

  • NY DMA New Vehicle Sales and TV Spending

  • Why Spanish?

  • Action Plans for Success

Presenter

  • Sara Hasson, SVP of Strategy & Insights
    Univision

Moderator

Susan J. Bieber, Esq. GNYADA Vice President – Dealer Services