What’s with the Google Analytics Yellow Banner? Time to Upgrade to GA4 – Learn More

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Certainly, by now, dealers are seeing this yellow banner across their Google Analytics dashboard. The banner is a reminder that GA4, the latest version of Google Analytics is coming soon.  

Find out if you are ready; join Edmunds to hear more about this new advanced approach to data tracking and analysis compared to GA. The migration to GA4 requires setting up a new GA4 property and implementing new tracking codes on their websites and mobile apps. 

Topics: 

  • Understand why it is essential to migrate to GA4

  • Steps to take to convert from Universal Analytics to Google Analytics 4

  • Find out when you should make the move to GA4

  • Learn about new reporting 

  • What are the new base metrics, how are they calculated and what do they mean to your dealership?

Presenter:

  • Matt Witte, Manager, Sales Development - Edmunds

About Edmunds:

  • For over 50 years, consumers have regarded Edmunds as the name in car shopping.  They come to us for expert guidance. Our shoppers are informed and ready to buy — partner with us to get the advantage of this influential audience.